“The opposite problem for some executives is that they can be too close to customers (for instance, IT managers who buy a solution) without understanding end-users (the people who actually use the solution on a daily basis) They get so much feedback from their sales teams that it leads to feature creep — adding features to satisfy every customer. Along the way, any semblance of a coherent user experience is lost. The result: a highly-reactive product development culture in which extra features are continuously bolted on, making the company vulnerable to more pro-active competitors who have a laser-like focus on UX, which can be a potent disruptor in many industries.”

– Robert Fabricant, “The Rise of UX Leadership“, for the Harvard Business Review