The best UX…

Is rooted in CX. You have to learn the business, the customer, the competitors, and the journey to really do it right. This is the core of my job right now: Combining business strategy with customer experience analysis and using what I learn to craft great experiences that deliver (measurable) results.

Business blueprints, empathy mapping, personas, user testing, customer interviews, journey mapping, site maps, wireframes, design standards, terminology guides, analytics … You name it, I’ve done it, and loved it, and can tell you stories!



Sample Journey Map design, 2015.


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