Two great UX events are happening this week. See you there?

I’m excited to be part of two really great design-related events this week. Both are happening in the local, Scottsdale, AZ area.

Info and links appear below. Hope to see you there!

IxDA Phoenix presents UX Director and Author, Tom Greever


As friends of this blog know, I’m a local leader for IXDA PHX and also work as a Principal Strategy Analyst at Ethology. The two worlds collide tomorrow, Tuesday, May 10th, as the IXDA hosts author Tom Greever on-site at the Ethology Scottsdale office for a talk on his new book, “Articulating Design Decisions“.

The event is SOLD OUT. Here’s the Eventbrite page, just in case tickets free up:

If you’re not able to make it, check out the bottom of the Eventbrite page for links to Tom’s video series, Twitter, and more. He’s a great speaker and he knows UX.


AMA Phoenix presents Tony Quiroz & Jen Walsh of Ethology


Jen and I are doing a special session on Journey Mapping for the AMA Phoenix this Thursday, May 12th from 3:00pm – 5:00pm in Scottsdale. Journey Mapping has been a hot topic in UX, CX, and Digital Marketing circles for a while now. It’s become a critical analysis tool in an age of smartphones, tablets, and brand experiences that are less about the name and SO MUCH MORE about the need.

We’ll break down the components of the journey map, talk about when and how to use this tool, and share some real world examples of putting the journey map to work to produce some pretty amazing results.

Tickets are still available. Come check it out!



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