Resume

Hi, I’m Tony. I’ve led UX strategy across a wide range of industries, working hands’ on with business owners and cross-functional teams to design and deliver awesome technology solutions for Windows, web, and mobile. Here’s my resume. Like what you see? Have any questions? Want to do some work together? Let’s talk!

tquiroz@yahoo.com

www.linkedin.com/in/tonyquiroz

EXPERIENCE

Principal Strategy Analyst | Ethology

Scottsdale, AZ, April 2015 – Present

Ethology is a digital marketing agency headquartered in Scottsdale, AZ. The company founders came from iCrossing and brought tremendous experience in SEO and analytics. Ethology is unique in that they add content strategy, UX, and CX to the mix – all under one roof – to provide full service experience marketing services. Major clients include Farmers Insurance, NextCare Urgent Care, Culligan, Waste Management, and Arizona State University.

Principal Strategist for Top 10 accounts
Customer Experience (CX) design researcher and strategist
Web site design and user experience (UX) optimization
Journey mapping, buyer / user personas, UI wireframes, scenarios, user testing
Business development
Speaker at local and national marketing & technology conferences
Webinars, blogs

Other positions held at Ethology: UX Design Strategist

VP, User Experience @ Lumension Security

Scottsdale, AZ, June 2007 – April 2015

Lumension (now Heat Software) is an IT Security and Operations company serving customers in government, finance, health care, and retail. I helped lead the design of their flagship product, the Lumension Endpoint Management and Security Suite, and managed an international team of analysts, designers, and product owners who helped drive product growth from a single-focus, $7M annual revenue IT tool to a multi-tiered $70M enterprise IT suite. We also diversified offerings from installable software to hosted and mobile solutions.

Principal UX design
Founder of the UX department
Manager of UX design analysts, business analysts, product owners (Agile/Scrum), and tech pubs staff
Exec sponsor of user research, usability testing, and customer experience work
Exec stakeholder and account manager for Agile design and development process
Speaker at company meetings, summits, and customer conferences

Other positions held at Lumension: Director, UX; Senior Director, UX

Principal Design Analyst @ Sage Software

Scottsdale, AZ, May 2002 – June 2007

Sage offers CRM, business management, and accounting technology solutions for small and medium sized businesses. They are headquartered in the UK. I worked for the Scottsdale, AZ location which was home to the ACT! and SalesLogix product line.

Principal UX designer, ACT! for windows, web, and mobile
UX design and research for SalesLogix and Sage CRM
Co-founder ACT! design team
Owner of the ACT! user experience guide
Driver of product usability testing programs for ACT! and SalesLogix
Member of the Sage SDLC and global UI standards teams
Presenter / trainer at business partner and customer conferences
Trainer and mentor for UX team new hires

Other positions held at Sage: Senior Design Analyst, Product Manager, Interaction Engineer

Information Architect @ Fry, Inc.

Ann Arbor, MI, April 1999 – May 2002

Fry is a digital agency headquartered in Ann Arbor, MI, specializing in eCommerce, development, and managed services. Fry was a pioneer in the early days of moving brick-and-mortar retail to the web. Major accounts I worked on included Coach, Eddie Bauer, Brookstone, MSN, University of Michigan Business School, and Prentice Hall. Fry was acquired by MICROS Systems, Inc. in 2008.